The number of mobile subscribers in India is around 881 million. But how many actually use their connections? Data from the telecom regulator TRAI shows that, as of October 2011, only 71 per cent of them were active users. This has a direct bearing on operator revenues
The message seems to be that low tariff does not buy loyalty and regularity of use. Spread uniformly across almost all the states they operate, those with highest proportion of active users are Bharti Airtel (88.8 per cent), Idea Cellular (92 per cent) and Vodafone (82.8 per cent).Not surprisingly, the ARPU (average revenue per user) of these three mobile services players is the highest in the industry. Among other pan-India players, Reliance Communications has just 64.5 per cent active subscriber base and finds itself grappling with heavily falling ARPUs
For BSNL, Aircel and Tata Teleservices (including Tata DoCoMo), the proportion of regular users is just 50-55 per cent. Tata DoCoMo, which pioneered the per second tariff war, has nearly half its mobile user base floating or belonging to the non-regular category. The ARPU for these players is much lower compared to the top three
The message seems to be that low tariff does not buy loyalty and regularity of use. Spread uniformly across almost all the states they operate, those with highest proportion of active users are Bharti Airtel (88.8 per cent), Idea Cellular (92 per cent) and Vodafone (82.8 per cent).Not surprisingly, the ARPU (average revenue per user) of these three mobile services players is the highest in the industry. Among other pan-India players, Reliance Communications has just 64.5 per cent active subscriber base and finds itself grappling with heavily falling ARPUs
For BSNL, Aircel and Tata Teleservices (including Tata DoCoMo), the proportion of regular users is just 50-55 per cent. Tata DoCoMo, which pioneered the per second tariff war, has nearly half its mobile user base floating or belonging to the non-regular category. The ARPU for these players is much lower compared to the top three
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